Delivered by business professionals, that are dedicated to equip people in Central Asia to do business better, this seminar will provide practical skills to help people get a good grasp of practical business skills. The course also offers an opportunity for one hour of 1:1 consultation provided by etc4CA experienced consultants to talk through your specific business idea.
Day 1:
Review case studies and analyse the issues.
Introduction to Business and the 4 key factors of successful businesses: vision/mission/values/strategy; leadership; structure; business model
Practical exercise: Business Start-up questionnaire
Top 7 reasons for new business failure. Initial group brainstorm and sharing of any experiences.
Practical exercise: SWOT (strengths, weaknesses, opportunities and threats) analysis
Day 2:
An overview of good Business Management & Planning principles, processes and techniques: Strategic and Operations Planning;
Managing your staff – recruitment, assessment and development; Supply Chain Fundamentals including– Purchasing, Manufacturing, Innovation
Practical exercise: Supply Chain Game (applying skills learned)
Day 3:
Marketing, promoting & selling your product or service: The 5 P’s to getting the marketing mix right: Product, Price, Place, Promotion and People; Communications and the use of social media
The importance of good financial management – budgeting and controls; financing your business
Practical exercise: Financial Planning Exercise (applying skills learned)
Course Conclusion
The sessions will include opportunities for practicing skills learned, discussing relevant issues from your own workplaces during the course or in a follow-up 1:1 session.
Session Language: English with an option of Russian translation